JAF 34 is a new Prague-based visual/musical/graphic artist. With the announcement of his forthcoming debut album “Empty” is the third single and accompanying video for Now.
The single delves into the shallowness of our lives. The emptiness that consumes us as we drift through the cosmos of an indifferent universe. With an ominous post-rock hum, sprawling keys, and the addition of vocals, Now is a slow build that pulls you through the current of your meaningless existence, tapping and swiping through an endless and relentless candelabra of options to ignore and lie to.
JAF 34 captures this experience in a vertical produced video of a day in the life of.