Following in the footsteps of artists like Tove Lo, Icona Pop, and Robyn, LOUUD (Louise Udin) studied and honed her skills at Sweden’s prestigious Rytmus Musikgymnasiet, and would later study at London’s BIMM where she met the members of her band. Fools is Udin’s debut single.

Lights out, I feel for you
I can´t erase my heart
My heart burns with or without you
I can´t go where I have been

Inspired by the emotional struggles of getting out of an on and off relationship that will just not end despite your best efforts, and feeling like an idiot after each break-up, Fools combines guitars with auroral colours and a timeless pop melody as Udin reflects on this miserable experience with her smooth vocals. Listen to Fools right here and look for LOUUD’s forthcoming EP.

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